Dance
to Grill

Gen Z is a generation defined by its commitment to caring for the planet, but also by its considerable love of dancing. Taking advantage of Burger King's permanent relationship with music, we created a piezoelectric platform for teenagers to practice their choreographies on, lighting up the grills of the stores in a sustainable way.

Brand
Burger King
Category
Experience & activation
Year
2024
Role
Art director
Producer
Copywriter

01 Case

02 Piezoelectric platform

03 Posters

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