With the goal of connecting with younger generations and their fight against climate change, we began searching for new ways to reduce our carbon footprint. So, we turned to something that has moved us — and Gen Z — for years: music.

Inspired by the street dance trends embraced by Gen Z, we’ll create a piezoelectric platform.

A system that transforms dance steps into electricity to light our grills.

Participants will receive an exclusive Whopper, grilled using the energy generated by their own moves.