Real-Life
Experience Potions

Nine out of ten teenagers define themselves as gamers. Gen Z spends many hours playing video games. To bring this digital generation closer to the taste of Fanta, which can only be savored in real life, we created an integrated experience that brings video game items to reality to gain incredible experiences.

Brand
Fanta
Category
Integrated
Year
2024
Role
Art director
Producer
Copywriter

01 Case

02 Potion bottles

03 Out of home clues

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