In 2002, HEINZ launched “The Power of Lycopene” — a campaign highlighting the health benefits of lycopene, found in our ketchup. Today, we want to relaunch that initiative in a bold, modern way that aligns with current trends.

We'll develop a product that will not only enhance your look, but also take care of your skin.

Introducing the first beauty campaign in HEINZ’s history.

It will all begin on social media, expanding to billboards, subways, and magazines.

To let people know they can get our makeup by simply showing a HEINZ bottle at any beauty store.