PHILLY REVIEWS
Restaurant operators have seen ingredient prices rise. As a result, many have cut costs by switching to cheaper brands, for example, replacing Philadelphia’s signature flavor and texture with inferior cream cheeses.
They think Philly isn’t worth it, but we’re about to prove them wrong.
01 Case
We’ll invite our fans to identify restaurants that don’t use our cream cheese in their dishes.
02 Touchpoints
And we’ll do it using something that can change any restaurant’s mind.
03 Reviews
We’ll also create an easier way for people to post from the spot by scanning a restaurant napkin.
04 Microsite
05 Board
Awards and accolades
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