REMINDER PATCHES

Brand
Duolingo
Category
Experience
Year
2025
Role
Copywriter
Art director
Producer
School
Brother Ad School

We know the hardest part of learning anything is staying motivated. In fact, only 55% of Gen Z users have maintained their daily streak on Duolingo. That’s why we’re looking to send unforgettable and unignorable reminders to inspire Gen Z to come back and keep learning with us.

01 Case

We decided our reminders shouldn’t just be messages, they should make sense to them. So, we’re tackling one of Gen Z’s everyday struggles: pimples. That’s why we’re launching our first partnership with Starface.

02 Visuals

An easy, useful, and shareable way to bring Gen Z learners back.

03 Posters

04 IRL experience

Awards and accolades

Best Ads — Week's Best, June 2
Selected by Sam Stuchbury / 2025
Top 5

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