There comes a point when a video game stops being fun. Cutscenes take over, canceling all interactivity and forcing players to put down their controllers. That's why Kraft Mac & Cheese steps in, turning those moments into an interactive experience of its own.

A microsite that lets players redeem cutscenes for Big Cups.

We’ll team up with top Twitch streamers to spread it among gamers.

And to enhance the comfort of enjoying a Big Cup, we’ll design a collection of hoodies with quick access to our microsite.